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Research papers

Britain at its best

The main body of the paper is concerned with the research programme that was mounted in relation to the £2½ million campaign, 'Britain at its Best', which can be regarded as one of the most successful corporate-image advertising campaigns ever...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Paul H. Drake, John A. Samuels, John C. Penny
Company: British Broadcasting Corporation (BBC)
August 23, 1981
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Citation

Drake, Samuels and Penny (1981a, August 23). Britain at its best. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/britain-at-its-best